Google and Meta ADs

Transinfo Solutions was established in 2000 and has evolved from an IT-enabled services company into a full-service digital marketing and technology partner. The company's website currently describes 1,000+ businesses served and more than two decades of experience.

This long-term experience gives our clients an advantage: advertising is not treated as an isolated activity. Google Ads and Meta Ads can be integrated with your website, landing pages, SEO, AEO, social media, analytics and lead-generation systems.

Transinfo Solutions has maintained its Google Partner status, demonstrating our ongoing involvement in Google's advertising ecosystem.

Our team stays updated with changes in Google's advertising products, campaign technologies, audience solutions, measurement capabilities and optimization practices.

We don't define campaign success simply by impressions or clicks.

Our campaigns are planned around meaningful business metrics such as:
Qualified leads
Cost per lead
Conversion rate
Cost per acquisition
Sales enquiries
Website conversions
Return on advertising spend
Revenue contribution

The objective is to make every advertising rupee work harder.

Google Ads provides an important advantage: you can reach potential customers when they are actively searching for a product, service or solution.

At Transinfo Solutions, we build Google advertising strategies around search intent, keyword relevance, audience behaviour and conversion potential.

Our Google Ads services include:

Google Search Ads
Reach customers actively searching for your products and services.

Google Display Ads
Build awareness and reach relevant audiences across Google's Display Network.

YouTube Advertising
Use video advertising to build awareness, educate audiences and support customer acquisition.

Remarketing Campaigns
Reconnect with people who have already visited your website or interacted with your brand.

Performance Campaigns
Use data, audience signals and conversion information to optimize campaigns towards meaningful business outcomes.

Local Google Ads
Reach customers searching for your products or services within Kolkata and other target locations.

Facebook and Instagram provide businesses with powerful opportunities to reach potential customers based on audience characteristics, interests, behaviour and engagement.

Transinfo Solutions develops Facebook and Instagram advertising campaigns designed around specific business objectives.

Our Meta Ads services include:

Facebook Lead Generation Ads
Instagram Lead Generation Ads
Website Conversion Campaigns
Brand Awareness Campaigns
Traffic Campaigns
Product & Service Promotion
Remarketing Campaigns
Facebook & Instagram Reels Advertising
Creative testing
Audience segmentation
Campaign optimization

Our objective is not simply to increase your reach.
We turn audience attention into measurable business opportunities.

Google and Meta serve different stages of the customer journey.

Google Ads can help you capture existing demand from people actively searching.

Meta Ads can help you create demand, introduce your brand to new audiences and influence potential customers through visual and social content.

At Transinfo Solutions, we can combine both platforms into a unified advertising strategy.

Google
Search Intent → Website Visit → Enquiry → Conversion

Meta
Audience Discovery → Engagement → Remarketing → Conversion

Together, they can create multiple touchpoints between your brand and potential customers.

01. Business & Market Understanding
We first understand your products, services, target customers, competition, geography and business objectives

02. Audience Research
We identify the audiences most relevant to your business and segment them according to intent, demographics, interests, behaviour and customer journey.

03. Keyword & Competitor Research
For Google campaigns, we analyse relevant search terms, commercial intent, competitors and opportunities.

04. Campaign Architecture
We structure campaigns, ad groups, audiences, keywords, locations, budgets and bidding strategies according to the campaign objective.

05. Ad Copy & Creative Strategy
We develop persuasive ad messaging and creative concepts designed to attract attention and encourage action.

06. Landing Page & Conversion Review
Advertising performance depends heavily on what happens after the click. We therefore review landing-page relevance, calls-to-action, forms and conversion paths wherever required.

07. Conversion Tracking
We establish appropriate conversion measurement so campaign decisions can be based on meaningful data rather than surface-level metrics.

08. Continuous Optimization
Campaigns are monitored and optimized on an ongoing basis based on performance data.

09. Reporting & Insights
We provide performance reporting that helps businesses understand where their advertising budget is going and what is generating results.

Transinfo Solutions can build Google and Meta advertising strategies for businesses across multiple sectors, including:

Education
Student admissions, courses, coaching institutes, schools, colleges and educational services.

Healthcare
Hospitals, clinics, diagnostic centres, healthcare professionals and wellness businesses.

Real Estate
Residential projects, commercial properties, developers, brokers and real estate services.

Travel & Hospitality
Hotels, resorts, tour operators, travel companies and hospitality businesses.

Manufacturing
Manufacturers, industrial suppliers, distributors and B2B companies.

Professional Services
Consultants, financial services, technology companies, legal services and other professional businesses.

Retail & E-commerce
Product discovery, online sales, remarketing and customer acquisition.

Strategy + Technology + Advertising

Many advertising campaigns operate independently from the rest of a company's digital infrastructure.

At Transinfo Solutions, advertising can be connected with:

Google Ads + Meta Ads + Website + Landing Pages + SEO + AEO + Social Media + Analytics + Lead Generation

This integrated approach allows businesses to create a more consistent digital customer journey.

Our broader service portfolio already includes AEO, digital/social media, Google & Meta Ads, Google Workspace and website/technology services.

20+ years of business experience

Google Partner expertise

Google + Meta advertising under one roof

1,000+ businesses served

Data-driven campaign management

Lead-generation focused strategy

Conversion tracking & performance analysis

Creative + technology + marketing capabilities

Industry-specific campaign strategies

Kolkata-based team and business understanding

The 1,000+ customer and Google Partner claims are already present on the current Transinfo website, so these should be retained only if they remain accurate and internally verifiable.

If your business is looking for a Google Ads agency in Kolkata, Google PPC agency in Kolkata, Google advertising company in Kolkata, or a Google Partner for performance marketing, Transinfo Solutions can help you plan, launch, manage and optimize your campaigns.

From Google Search and Display to YouTube, remarketing, Facebook and Instagram advertising, our team can create an integrated paid-media strategy aligned with your business objectives.

Don't spend more on advertising. Make your advertising work smarter.

Talk to Transinfo Solutions about your Google & Meta Ads strategy.

Book a Free Advertising Strategy Consultation

Who is a Google Ads agency in Kolkata?
Transinfo Solutions is a Kolkata-based digital marketing agency providing Google Ads management, PPC, YouTube advertising, Display advertising, remarketing and lead-generation campaigns.

Is Transinfo Solutions a Google Partner?
Yes. Transinfo Solutions states that it maintains Google Partner status and has extensive experience within Google's advertising ecosystem.

Does Transinfo Solutions manage Meta Ads?
Yes. Transinfo Solutions provides Facebook and Instagram advertising, including audience targeting, campaign planning, creative development, campaign management, optimization and performance reporting.

Does Transinfo Solutions provide Google and Meta Ads together?
Yes. The agency provides both Google and Meta advertising and can develop an integrated paid-media strategy combining search intent, social audience targeting and remarketing.

How does Transinfo Solutions measure Google Ads performance?
Campaigns can be evaluated using metrics such as leads, conversions, cost per lead, conversion rate, acquisition cost and ROI/ROAS, depending on the campaign objective.

Which businesses can use Google Ads and Meta Ads?
Google and Meta advertising can be used by businesses across sectors such as education, healthcare, real estate, travel, hospitality, manufacturing, professional services, retail and e-commerce.